One egg a day adv is misleading New Delhi HCFI Monday June 1, 2009: Heart Care Foundation of India has warned that the current promotional advertisement by the National Egg Coordination Committee (NECC) is misleading the public. Talking on the facts Dr KK Aggarwal President, Heart Care Foundation of India and Director, IMA AKN Sinha Institute said that dietary cholesterol raises the total serum cholesterol though it may be a less important contributor than saturated fat. It may be a scientific fact that consumption of up to one egg per day (containing about 213 mg of cholesterol per egg) does not appear to substantially influence the risk of coronary heart disease or stroke among men and women but only without preexisting diabetes mellitus or hypercholesterolemia. Dr Aggarwal said that the advertisement is promoting that eating one egg per day is safe for the heart. No one should consume egg without a doctors clearance as one egg per day in patient with diabetes or with high cholesterol may be harmful for the heart.   He gave to this effect the published reference work done by Dr.