Endorsement With HCFI One of the objectives of the foundation is to create awareness about preventive steps which can be undertaken by a person to lead a healthy and happy life. For this, the Foundation on a regular basis conceptualizes and designs health facts and statements. These claim statements can be used by many Government, Public or Private sector in their advertisement/promotional campaign, internal correspondence, publications and/or on their product packages. These claim statements can appear either as endorsement by "Heart Care Foundation of India" or "Source: Heart Care Foundation of India" along with the foundation's logo. Endorsement by Kellogg Endorsement of nutrition health messages on hoardings placed all over Delhi (1988 ) ENDORESEMENT Saffola " Safflower oil is health friendly" (1990) ENDORESEMENT Philips Philips Simplicity Walk: September 24th 2008, New Delhi "Walking is good for the health" CLAIM STATEMENTS & LOGO List Of Currently Used Claim Statements (On Packaging) Low fat foods containing Omega 3 are good for heart health Omega 3 helps manage Cholesterol. Make Nesvita Pro-Heart a part of your balanced diet and healthy lifestyle.                                  Endorsements Policy :   1. Applications are invited from the interested groups in a plain letter addressed to the President, Heart Care Foundation of India, 39, Hauz Khas Village, New Delhi - 110 016 or email at drkk@ijcp.com.   2. A non disclosure agreement is signed between the foundation and the interested group.   3. The Foundation does research on the product and its ingredients from the literature and the information provided by the group.   4. Based on the scientific facts, claim statements are advertised.   5. Under an agreement these claim statements along with Foundation logo can be used by the group for their promotional activities including the product package.   6. Claim/opinions/endorsement statements are vetted by the Endorsement Committee of the Foundation consisting of members from various strata of the society.   7. Further details can be procured from the foundation office.   8. An endorsement is usually valid for three years.